Case study

Manaaki

Brand and web presentation for Manaaki — an eight-board visual story from identity to website screens.

BrandingWeb Design
Client
Manaaki
Category
Brand & Web
Manaaki

Project Overview

ClientManaaki
ServicesBranding, Web Design

Gallery

Approach

From brand to website

For Manaaki, the brand and the website were designed as one project. That keeps everything consistent: the same colours, type and tone of voice carry from the logo to every page, button and image.

The identity was finished first, then turned into web layouts — what visitors need to see first, how the key sections flow and where the calls to action sit — so the site feels like the brand, not a template with a logo on top.

Because both parts come from the same designer, there is no hand-off gap between the brand agency and the web team: decisions about colour, imagery and tone are made once and applied everywhere, which saves time and keeps the result consistent.

Planning something similar? See my brand identity service or estimate your project.

  1. 1

    Brand identity

    Logo, colour palette and typography as a reusable system.

  2. 2

    Web layouts

    Key pages designed for desktop and mobile using the new brand.

  3. 3

    Launch assets

    Files and guidelines so the team can keep everything on-brand.

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